

We recently blogged on the launch of the new We7 iPhone app and since, there is now a new addition to the streaming music apps family – the Muziic app, which was launched on Friday and is a little different from the others.
For those of you not familiar with Muziic, it is the brainchild of a 16 year old called David Nelson. The streaming service was originally launched as a desktop program this time last year, and there is now a web based version, a Facebook app, as well as the newly launched iPhone app. Muziic works in a bit of a controversial manner as it uses YouTube API to stream videos and music. You can also listen to albums, create playlists, listen to a massive selection of internet radio stations, and share your choices across social media.
Unlike other streaming services such as Spotify, We7 etc., the Muziic service is free across all platforms and does not require a premium subscription for advert free music. One of the selling points of the Spotify and We7 apps is the ability to cache your music allowing you to play it when you have no internet connection. This function is missing from the Muziic app and would probably be a step too far for YouTube who are a little upset at this use of their API already.
Poker PR have been a fan of streaming services for some time but think this could be a step to far as it does not create a revenue to be reinvested into the music industry. What do you think of this free service? Let us know here.

YouTube have used SXSW to announce that they’re expanding their partner program to include independent musicians. Everyone is invited to submit videos although not all of them will be featured.
Independent musicians who are accepted by YouTube’s “Musicians Wanted” section will be able to make some money from the partner program if their music videos and live musical performances draw enough views. The artists will receive ‘a majority’ of the advertising revenue from the overlay, pre-roll, and text advertising.
The group of you YouTube employees who will select the artists that get accepted will be on the lookout for indie bands. Once the artists are accepted, they will be able to add links to buy their music, list their tour dates, and they will also have more control over the look of their YouTube channel. Artists will also make money when the videos are embedded into their own sites, blogs or social media pages.
Poker PR likes the idea of YouTube gathering all these artists into a browsable and searchable area that will feature only independent artists, meaning ultimately more money will be making its way to the artists.
There is one restriction in the new program – albeit a positive one – you must submit a video. What this means is you are not able to submit a MP3 over a selection of static images. This will be great news for all the up and coming videographers and animators out there, and we at Poker PR are look forward to seeing the results of this excellent program.

Social Media activity has gone skyward with channels such as Facebook, You Tube, and Twitter collectively mopping up more than 660million internet users.
We at Poker PR understand the fundamental role Social Media can play – if applied correctly – in launching your business, service, or product into Social Space.
Social Media expenditure by brands and small businesses is set to grow during 2010. You can develop your online strategy with Poker PR’s highly experienced team of experts.
We can help you to listen, understand, and engage in conversations in Social Media. We work with you to define your objectives and find where your target audience and key influencers are ‘hanging out’ online.
Here’s something to consider:
- It took radio 38 years to reach 50 million listeners
- Terrestrial TV took 13 years to reach 50 million users
- The internet took four years to reach 50 million people
- In less than nine months, Facebook added 100 million users
The potential reach for your business through Social Media is colossal.
So, get in touch for your free Social Media Check-up. The rocket has launched, are you on board?
YouTube recently added full 1080p HD support to its video playback options; this is great news as a growing number of consumer video cameras are now supporting the true HD format. This means we will be watching all the cute babies, skateboarding dogs and bad dancing in glorious detail and there will be no hiding behind poor quality videos in all those parodies any more.
To celebrate this new format, YouTube have teamed up with the Muppets for what has to be one of the best parodies ever … and possibly the Christmas number 1 … with this Bohemian Rhapsody cover.










