Poker PR is pleased to announce that our M.D., David Mitchell, will be a panellist on the ‘Our Community Is Our Brand’ panel at the rapidly approaching International Music Summit (IMS) in Ibiza. The panel will discuss digital communities, how and why they have changed their business and what the future holds.
David will be drawing from his many years of experience to voice his opinions on social networks, digital media, and all the other avenues that are currently available to create a community around a brand.
Also sitting on the panel are:
Callum Negus Fancey, 20 year old promoter of Lets Go Crazy, the events are aimed at 14 to 16 year olds and continue to go from strength to strength.
Denzyl Feigelson, founder of Artists Without A Label, bridging the gap between independent artists/labels and digital stores such as iTunes.
Jonas Tempel, CEO of Beatport, the largest and most popular digital dance music store.
Konrad Von Loehneysen, MD at Ministry of Sound Recordings Germany, the German division of the ever popular brand.
Susie Lucas, Head of Mobile, UK, at Universal Music, delivering music and entertainment to mobile devices. TBC.
This is the first year David will be speaking at the IMS and we know that with his enthusiasm and experience it will not be the last.
Universal Music are to drop the price of CDs and other major labels will more than likely follow their lead. The hope is that this price drop will bolster CD sales, which have dropped year on year for the past five years.
The news of the price drops came within 24 hours after a report commissioned by GetJar – the second largest app store to Apple – was published. The report looks at the expanding app market and the key finding is that the app market will be worth a potential $17.5 billion by 2012. This would mean that the value of apps sold would be greater than the value of CDs sold in 2012, at a predicted $13.83bn.
We at Poker PR are always waxing lyrical about the potential of the ‘album app’ and can see that when the big record companies take this on board, they will finally realise that, as a format, the CD is dead. The possibilities of the album app are endless, allowing interaction with your fans on lots of different levels, connection to social media, offering exclusive (paid) content, and allowing user generated content (remix competitions etc.) to name only a few. A CD simply does not allow these capabilities.
If you are looking to produce an app and get on board with this rapidly expanding market we at Poker PR are here to help, contact us here.
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