

The SXSW (South by South West) festival in Austin, Texas starts tomorrow, running for nine days and encompassing many forms of media making it the festival that leads the way in interaction over many platforms.
SXSW really show others what is possible when it comes to using social media, utilising Facebook and Twitter amongst many other platforms, to bring up-to-date information to delegates and those attending. You can also use your Facebook and Twitter accounts to connect with other services such as the (unofficial) guide to the event on sched.org.
The festival, of course, has an iPhone app and it looks great. With schedule and maps as the more basic functions, it also includes some special features for the badge holders including a card feature that allows you to send your contact details to other delegates and a messaging feature that allows the badge holders to communicate away from the festival’s own social network my.SXSW.
It would be great to see some of the UK festivals embrace these types of technology; fans love to interact and connect in every way possible and we at Poker PR can offer all the services to make this happen.

Two new additions have been added to the ever-growing line up of this year’s V-Festival. The event takes place on Saturday 21st and 22nd August 2010 at Hylands Park, Chelmsford, Essex and Weston Park, Staffordshire. Calvin Harris and Doves have both been added to the 4Music stage and will be joining headliners The Prodigy and David Guetta, supported by Florence and the Machine.
The main V stage headliners over the two days are Kasabian and Kings of Leon with support from likes of Stereophonics, Faithless, The Kooks, Paul Weller, Paolo Nutini, Pet Shop Boys, Cheryl Cole, Madness, Editors, White Lies, Mika, Groove Armada, The Courteeners, The Charlatans, The Temper Trap, Amy Macdonald, Goldfrapp, Shed Seven, Newton Faulkner, La Roux, Skunk Anansie, Passion Pit, Ellie Goulding, Paloma Faith, Plan B, Sugababes, and Pixie Lott also confirmed with more acts still to be announced.
Tickets go on sale at 9am tomorrow morning so be sure to get in there quick. A list of official ticket outlets is available here. Festival officials are warning that there are a large amount of scam websites out there and also recommending that festival goers do not use secondary ticket sellers to avoid disappointment.
Poker PR has attended V Festival for many years and if this year’s event can come anywhere close to last year’s sun kissed event then we are in for a real treat.

The weird and wacky, but exceptionally wonderful Hot Chip return to the UK this February with a new album and tour to boot.
The five piece band released their fourth studio album titled ‘One Life Stand’ on Monday 1st Feb and their UK tour will kick off on 12th Feb at o2 Academy, Glasgow.
I am a huge fan of this band. Collectively, they look like a loveable bunch of misfits, but their live events are raw, uplifting, and quite electrifying. The band has just announced on Twitter that they’ll be playing at this year’s Bestival. Hurrah!
To date, all three Hot Chip albums have produced both eclectic and chart-topping tracks, all firmly stamped with the trademark Hot Chip sound. Guardian.co.uk said they were “blown away” by the fourth album whilst dance site Datatransmission said it was an “absolute cracker.”
I cannot wait to hear the new album performed live, so I’ll be heading to the Leeds leg of their tour on 16th Feb. I’m Ready For The Floor – are you?!
Check www.hotchip.co.uk for the complete tour schedule.

Social Media activity has gone skyward with channels such as Facebook, You Tube, and Twitter collectively mopping up more than 660million internet users.
We at Poker PR understand the fundamental role Social Media can play – if applied correctly – in launching your business, service, or product into Social Space.
Social Media expenditure by brands and small businesses is set to grow during 2010. You can develop your online strategy with Poker PR’s highly experienced team of experts.
We can help you to listen, understand, and engage in conversations in Social Media. We work with you to define your objectives and find where your target audience and key influencers are ‘hanging out’ online.
Here’s something to consider:
- It took radio 38 years to reach 50 million listeners
- Terrestrial TV took 13 years to reach 50 million users
- The internet took four years to reach 50 million people
- In less than nine months, Facebook added 100 million users
The potential reach for your business through Social Media is colossal.
So, get in touch for your free Social Media Check-up. The rocket has launched, are you on board?
How things “change”… (Top Word of 2008) The Global Language Monitor has announced that “Twitter” is the Top Word of 2009 in its annual global survey of the English language. The survey examines the internet, the media, and an electronic database to estimate how many times certain topics are brought up.
Founder Paul Payack said: “In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami, and the death of a revered pop icon, the word Twitter stands above all the other words.”
This is great new for us at Poker, especially the social media department as this is proof, if needed, that Twitter continues to head up the portals for news and information.

The delightful Hannah Reville is the newest media savvy lass to join our team at Poker PR.
She fits into the role of Social Media Assistant and is a natural at finding what she needs on the web, and communicating on sites such as Twitter and Facebook is second nature.
Hannah will play an integral role in all social media campaigns, which are fast becoming a huge element of what we do.
Welcome on board!

We’ve been saying this at Poker for a while that Twitter would soon become as powerful as other search engines for discovering the latest happenings on the net – and it’s happening right before our eyes.
Twitter has shifted the balance from being a broadcast tool, where users tell the world about what one had for breakfast, to a portal for breaking news and information.
According to Twitter co-founder Biz Stone, no longer is the day where its micro blogging format is used exclusively for “personal musings”, but “people are witnessing accidents, organising events, breaking news… and so much more”. “The fundamental open model of Twitter created a new kind of information network and it has long outgrown the concept of personal status updates”.
Follow Poker on Twitter as one of the only ways to hear our news live and direct www.twitter.com/pokerpr
Poker PR are very excited as we have just launched our first Twitter feed for our client www.PhilPacker.com
Phil wanted to have his daily updates during his 13 day marathon challenge recorded live, this enabled the public to access Phil’s Twitter feed directly from his website.










