Yesterday’s Music 4.5 event in London featured many panels covering a wide collection of subjects relevant to the music industry. The aim of the event is to bring together the tech geeks and the music geeks, both innovators and creators, with the aim of inspiring a new creative discussion focusing on innovation, revenue and business model opportunities, disruptive technology and social content.

Panels included the TechCrunch pitches featuring 10 tech start-ups explaining what they do, who they are and why they are the future for music. These included two that Poker PR found very interesting:

Psonar a cloud-based music service that lets artists upload their music to its servers and the music is then accessible from anywhere you can connect to the internet. Other users can listen to 30 second clips of your music and can be sent to Amazon to buy it or can share recommendations over social media.

CloseCall Music ever wanted the track you have just heard live at a gig? Then this excellent bit of tech is for you. CloseCall Music allows fans to purchase music from an event on their mobile phone and collect it on a USB or CD as they leave the event. If some rights issues are addressed it could allow the music to be downloaded direct to your phone.

Both of these solutions have the ability to create revenue for the artists and where applicable, the labels, which we at Poker are sure will be greatly received by both.

By Justin Pywell

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What a year this is going to be for Social Media Communication…

The Social Media genie is out of the bottle and the world of business will never be the same. Social Media and micro-blogging platforms like FaceBook, LinkedIn, and Twitter are transforming businesses, customers, colleagues and everyone linked to them in revolutionary ways.

We have seen large brands adopt these new communication methods with great success. Brands need to include Social Media at the start of any project, campaign or launch. It’s not an Ad-on anymore.

Here at Poker PR we understand Social Media, why you need it and how to implement it into your online strategy.

The start of this exciting digital decade sees Poker PR launch our free Social Media ‘Check Up’ service. If you think you should be adopting a Social Media strategy, give us a call…

For more information please email us at social@pokerpr.co.uk

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Facebook, the world’s favourite social networking site has today announced it has passed the 300 million user mark, having increased the number of users by 50 million since only July of this year.

Mark Zuckerberg, Facebook founder and chief executive, claims his goal is to “connect everyone,” and we for one are thankful to him for that. Despite many up-turned noses claiming Facebook damages one’s social abilities in the real world, there’s no doubting its use as a means of communication. Not only does Facebook allow you to waste vital minutes at work slaying zombies or trading cards with the cyber mafia, it eases communication between friends and families on separate continents, using – in all likelihood – an internet connection which was there anyway. And what’s not to celebrate about that?

In short, congratulations Facebook. Here’s to the next 300 million…

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