Poker PR has uprooted from the offices in England to embark on one of the most forward thinking electronic music conferences of our time – the International Music Summit.

This is our second year at the conference founded by Ben Turner of Graphite Media and Radio 1’s Pete Tong among others. Our involvement this year is three fold. Let me explain.

Poker MD David Mitchell will speak on a panel this afternoon at 17:10-18:10 titled “Our Community is Our Brand” alongside heavyweight www.beatport.com and the innovative social music store www.mflow.com

Poker’s latest project ‘Burn Studios’ will be unveiled during the event from 11:10-11:40 on Thursday 27^th May in a live press conference. We’ll be there to answer all your questions on this ground breaking new project.

And lastly, Poker’s sister company Scribble has built the iPhone App for the conference.  Anyone can download the app for free in the app store and gain access to live news feeds, program schedules, event info, plus music and video content and much more.

If you’re at the conference and fancy hooking up, contact us via Twitter @pokerpr. See you by the pool!

By Nicola Freitas

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Poker PR has re branded and we would like to introduce our brand spanking new Scribble: site.  A brief introduction from us is in order as you’re probably wondering, who is Scribble:?  Well we are a digital media agency based in Brighton.  We provide communication services to clients across the world within the music and entertainment industry. We specialise in mobile applications, digital media, social media as well as website design & development.

We are very happy to announce the launch of our brand new, exciting and innovative iPhone application, Scribble: App.  It has been in the pipeline for a while now but after a lot of effort and hard work it is ready and set to revolutionise the music industry.

The first app version is an interactive communication tool for music artists, DJs and bands.  With their very own branded Scribble: App artists, DJs and bands have the power to create a unique user experience and stronger connection with fans and followers. Through the app they can promote their music, videos, photos and events as well syndicate their social media activity ultimately increasing their exposure.

With over 3 billion Apps downloaded to 14 million iPhones, and 4.5 billion mobiles used worldwide, we believe that mobile technology will soon be the dominant delivery mechanism for content and entertainment.

We are very proud of Scribble: App and we hope you think it’s as exciting as we do.  For a full list of features follow the link.  http://www.scribbleuk.com/apps

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We at Poker PR have been impressed this week by two Facebook campaigns, coming for Kellogg’s and Absolut, both use the Facebook Connect function in a very clever way.

First up we have Kellogg’s and its new cereal ‘Krave’, the campaign involves users bidding for prizes using ‘Chunks’ on an external site, the prizes are pretty damn good – current item up for bids ‘4 tickets to Benicassim’, the Spanish music festival.

How do you earn your chunks? When you sign up using the Facebook Connect function you are given chunks you then earn chunks by inviting Facebook friends and you are given even more if they also sign up. The current bid for the Benicassim tickets is 208540 chunks, meaning there is a lot of sharing going on.

The second social media campaign that caught our eye this week is in the form of a short film from Spike Jonze, this very subtly sponsored by Absolut vodka. Facebook Connect comes into play when you enter the box office to get your pass to watch the film, you can invite ten people to watch the film with you, your status is updated before during and after the film telling people about the film, and finally the pass you pick up features your profile picture, a simple yet pleasant touch.

We at Poker PR thoroughly enjoyed the film, which has limited daily seats, and would recommend you take a look at Jonze’s story of robot love, (not as bad as that sounds) ‘I’m Here‘.

Do you have an idea for a social media campaign for your company and need someone to run it for you or are you looking for that creative spark to get your brand in front of the ever expanding social audience? If so Poker PR is here to help… Get in touch here

By Justin Pywell

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Universal Music are to drop the price of CDs and other major labels will more than likely follow their lead. The hope is that this price drop will bolster CD sales, which have dropped year on year for the past five years.

The news of the price drops came within 24 hours after a report commissioned by GetJar – the second largest app store to Apple – was published. The report looks at the expanding app market and the key finding is that the app market will be worth a potential $17.5 billion by 2012. This would mean that the value of apps sold would be greater than the value of CDs sold in 2012, at a predicted $13.83bn.

We at Poker PR are always waxing lyrical about the potential of the ‘album app’ and can see that when the big record companies take this on board, they will finally realise that, as a format, the CD is dead. The possibilities of the album app are endless, allowing interaction with your fans on lots of different levels, connection to social media, offering exclusive (paid) content, and allowing user generated content (remix competitions etc.) to name only a few. A CD simply does not allow these capabilities.

If you are looking to produce an app and get on board with this rapidly expanding market we at Poker PR are here to help, contact us here.

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Every Friday here at Poker HQ we are going to ask all our fans, followers and friends a question.

So please join us and share you thoughts..It’s what Friday fun is all about!!

Q. If we didn’t have computers in this world. What would you be doing at work right now ?

posted by Dave Mitchell

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Azuli Records have enlisted Poker PR’s digital media services to promote their Azuli presents Miami 2010 album.

Our agency will apply a full-scale, targeted mail out for the new album, applying creative ideas for coverage across digital and print media.

It’s a double celebration for Azuli as this album, which notoriously predicts the big tunes to come out of the @Miami Winter Music Conference, is the 10th in its series, and the label itself is celebrating 20 years since its first release in 1990.

There a whopping 7 exclusive releases on this album, due out in March in both download and CD formats (mixed and unmixed), from the likes of @Deadmau5 & @Chris Lake, and @Seamus Haji.

“The CD represents the main styles that’ll happen this year. It’ll be much housier and leaning more to the groovy snares and rolling beats that are around at the moment, rather than the more minimal and chunky electro house grooves of recent years.” David Piccioni, Azuli

Follow Azuli on Facebook to get first hand info on the release.

By Nicola Freitas

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Members of the Poker PR staff  have gathered from around the country for their January catch up, we are now gathered in front of a nice and warm fire at the Hoxton Hotel ready for a good brainstorming session for 2010.

By Justin Pywell

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How things “change”… (Top Word of 2008) The Global Language Monitor has announced that “Twitter” is the Top Word of 2009 in its annual global survey of the English language. The survey examines the internet, the media, and an electronic database to estimate how many times certain topics are brought up.

Founder Paul Payack said: “In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami, and the death of a revered pop icon, the word Twitter stands above all the other words.”

This is great new for us at Poker, especially the social media department as this is proof, if needed, that Twitter continues to head up the portals for news and information.

http://j.mp/wordy09

http://twitter.com/pokerpr

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We’ve been saying this at Poker for a while that Twitter would soon become as powerful as other search engines for discovering the latest happenings on the net – and it’s happening right before our eyes.

Twitter has shifted the balance from being a  broadcast tool, where users tell the world about what one had for breakfast, to a portal for breaking news and information.

According to Twitter co-founder Biz Stone, no longer is the day where its micro blogging format is used exclusively for “personal musings”, but “people are witnessing accidents, organising  events, breaking news… and so much more”. “The fundamental open model of Twitter created a new kind of information network and it has long outgrown the concept of personal status updates”.

Follow Poker on Twitter as one of the only ways to hear our news live and direct www.twitter.com/pokerpr

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Congratulations to everyone involved at Poker PR who has safely made it to the second birthday. Big thanks goes out to our clients past and present, to the media far and wide, and to everyone else in-between that has been with us on our journey so far. Here’s to another successful year.

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