Poker PR Blog » Metatron http://blog.pokerpr.co.uk Just another WordPress weblog Tue, 18 Jan 2011 13:07:20 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Is the appMovie the future of music? http://blog.pokerpr.co.uk/2010/03/08/is-the-appmovie%e2%80%99-the-future-of-music/ http://blog.pokerpr.co.uk/2010/03/08/is-the-appmovie%e2%80%99-the-future-of-music/#comments Mon, 08 Mar 2010 14:52:24 +0000 admin http://blog.pokerpr.co.uk/?p=530

apps

We at Poker PR have previously blogged about the ‘Album App’ and now US firm Metatron gives us a new digital film format: the ‘appMovie’. It describes a package containing HD video, audio and images.

Available to download from the iTunes app store for £2.99, the first appMovie is a documentary called Bob Marley: Spiritual Journey. It includes 14 rare tracks, and a 30 minute interview, hundreds of images and the one hour documentary, with all video content in HD. Metatron intend to make the app available on Blackberry, Android and HD TV.

The appMovie is based around the movie but at Poker we can see no reason why this could not be switched to music creating an appAlbum, featuring a full album of music, sleeve notes, choices of artwork and videos of the top tracks. This could be a great way to reignite the fans desire to buy artist albums and not just download the odd track.

By Justin Pywell

]]> http://blog.pokerpr.co.uk/2010/03/08/is-the-appmovie%e2%80%99-the-future-of-music/feed/ 0