Music technology leader Avid have hired Poker PR to advance the position of four of its products in the world of social media.

The Avid group, that encompasses Digidesign and M-Audio, has selected its Eleven Rack, Torq, and two further products, for a social media strategy across territories including UK, Germany, Benelux, and Dubai.

David Mitchell MD of Poker PR said “Avid’s main objective was to improve the customer online experience, and social media is a perfect way to do this. We will be developing Avid’s first Facebook App to support the campaign”.

From Avid’s northern Europe marketing division, David Atkinson added “It is very important to work with an agency that understands online strategies and all its latest trends”.

For more details about Avid and its products, visit www.avid.com

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