Apple has been bouncing around the idea of offering “shelves” to iTunes customers where they can store their purchases on the company’s servers.

This would mean that you could access your entire iTunes library from any internet connection. You’d be able to pick up purchased TV episodes or tunes from your library from any computer in the world, and ultimately never have to worry about limited storage.

Apple spoke to major record companies a month ago about their cloud computing plans and  have recently spoken to some of the big film studios about the idea, which in effect would be a highly personal streaming service of paid for content.

If introduced, this will be great timing for Apple as currently its customers are downloading more and more iPhone apps, which are taking up the space that music once had the full reign of. This shelf solution will resolve this problem!

This could all be a moot point in the UK if the government passes the anti-piracy bill. One of the suggested restrictions this bill entails is the closure of all free Wi-Fi points including schools, colleges, and cafes (this will mean the only reason to go to Starbucks is for the coffee!!)

Poker PR currently uses a cloud solution for its document sharing and will be watching this subject as it develops very closely.

By Justin Pywell

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As we have been saying for a while now at Poker PR, the world of music and how we listen and purchase is changing.

Spotify and Pandora have changed the way we do this. Now iTunes, leaders in music downloads are rumored to be launching a streaming service to compete in the market.

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posted by David Mitchell

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There’s huge news in the world of digital music as Spotify and iPhone – two of the biggest names in music from the last decade – have joined forces. Music download store Spotify has produced the long awaited iPhone app that’s soon to appear on iTunes – meaning the future of music distribution has dramatically changed once again.

Times are changing… will music eventually become free altogether? And where does the record label sit within this new model? Noone knows the answer just yet, but only time will tell.

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