Get ready to change your privacy settings on Facebook again. Possibly in answer to the popularity of location based networks such as the rapidly growing Foursquare, Facebook has made some changes to the language in its privacy policy from “add a location to something you post” to “place” meaning you can refer to a page such as a local bar or restaurant.
Another change that is causing a lot of negative sentiment towards the site is the sharing of information with “carefully selected” partner sites, Facebook say that this will make these sites “offer a more personalized experience”, this will work using the Facebook Connect function, the partner site will then hold the information about you, this will include your photo, name, friend list and any other information you have not made private within your privacy settings.
It is the new policy on the sharing of information that has resulted in 678 mostly negative comments on Michael Richter’s, who is Facebook’s deputy general counsel, recent blog on the changes. The reason behind most of the negative comments is the fact that this service when launched will be an opt out service, people believe they should be opting into this service that basically gives the “carefully selected” partner sites access to you public information. If you do not opt out and then decide you do not want a site to have your info then, at present, it is down to you to contact the site and ask them to remove your details from its servers.
What do you think, do you want your details being shared by default or would you prefer to opt into this service? Let us know here.
We at Poker PR have been impressed this week by two Facebook campaigns, coming for Kellogg’s and Absolut, both use the Facebook Connect function in a very clever way.
First up we have Kellogg’s and its new cereal ‘Krave’, the campaign involves users bidding for prizes using ‘Chunks’ on an external site, the prizes are pretty damn good – current item up for bids ‘4 tickets to Benicassim’, the Spanish music festival.
How do you earn your chunks? When you sign up using the Facebook Connect function you are given chunks you then earn chunks by inviting Facebook friends and you are given even more if they also sign up. The current bid for the Benicassim tickets is 208540 chunks, meaning there is a lot of sharing going on.
The second social media campaign that caught our eye this week is in the form of a short film from Spike Jonze, this very subtly sponsored by Absolut vodka. Facebook Connect comes into play when you enter the box office to get your pass to watch the film, you can invite ten people to watch the film with you, your status is updated before during and after the film telling people about the film, and finally the pass you pick up features your profile picture, a simple yet pleasant touch.
We at Poker PR thoroughly enjoyed the film, which has limited daily seats, and would recommend you take a look at Jonze’s story of robot love, (not as bad as that sounds) ‘I’m Here‘.
Do you have an idea for a social media campaign for your company and need someone to run it for you or are you looking for that creative spark to get your brand in front of the ever expanding social audience? If so Poker PR is here to help… Get in touch here
The SXSW (South by South West) festival in Austin, Texas starts tomorrow, running for nine days and encompassing many forms of media making it the festival that leads the way in interaction over many platforms.
SXSW really show others what is possible when it comes to using social media, utilising Facebook and Twitter amongst many other platforms, to bring up-to-date information to delegates and those attending. You can also use your Facebook and Twitter accounts to connect with other services such as the (unofficial) guide to the event on sched.org.
The festival, of course, has an iPhone app and it looks great. With schedule and maps as the more basic functions, it also includes some special features for the badge holders including a card feature that allows you to send your contact details to other delegates and a messaging feature that allows the badge holders to communicate away from the festival’s own social network my.SXSW.
It would be great to see some of the UK festivals embrace these types of technology; fans love to interact and connect in every way possible and we at Poker PR can offer all the services to make this happen.
Social Media activity has gone skyward with channels such as Facebook, You Tube, and Twitter collectively mopping up more than 660million internet users.
We at Poker PR understand the fundamental role Social Media can play – if applied correctly – in launching your business, service, or product into Social Space.
Social Media expenditure by brands and small businesses is set to grow during 2010. You can develop your online strategy with Poker PR’s highly experienced team of experts.
We can help you to listen, understand, and engage in conversations in Social Media. We work with you to define your objectives and find where your target audience and key influencers are ‘hanging out’ online.
Here’s something to consider:
- It took radio 38 years to reach 50 million listeners
- Terrestrial TV took 13 years to reach 50 million users
- The internet took four years to reach 50 million people
- In less than nine months, Facebook added 100 million users
The potential reach for your business through Social Media is colossal.
So, get in touch for your free Social Media Check-up. The rocket has launched, are you on board?
The delightful Hannah Reville is the newest media savvy lass to join our team at Poker PR.
She fits into the role of Social Media Assistant and is a natural at finding what she needs on the web, and communicating on sites such as Twitter and Facebook is second nature.
Hannah will play an integral role in all social media campaigns, which are fast becoming a huge element of what we do.
Welcome on board!
Facebook, the world’s favourite social networking site has today announced it has passed the 300 million user mark, having increased the number of users by 50 million since only July of this year.
Mark Zuckerberg, Facebook founder and chief executive, claims his goal is to “connect everyone,” and we for one are thankful to him for that. Despite many up-turned noses claiming Facebook damages one’s social abilities in the real world, there’s no doubting its use as a means of communication. Not only does Facebook allow you to waste vital minutes at work slaying zombies or trading cards with the cyber mafia, it eases communication between friends and families on separate continents, using – in all likelihood – an internet connection which was there anyway. And what’s not to celebrate about that?
In short, congratulations Facebook. Here’s to the next 300 million…
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