Music technology leader Avid have hired Poker PR to advance the position of four of its products in the world of social media.

The Avid group, that encompasses Digidesign and M-Audio, has selected its Eleven Rack, Torq, and two further products, for a social media strategy across territories including UK, Germany, Benelux, and Dubai.

David Mitchell MD of Poker PR said “Avid’s main objective was to improve the customer online experience, and social media is a perfect way to do this. We will be developing Avid’s first Facebook App to support the campaign”.

From Avid’s northern Europe marketing division, David Atkinson added “It is very important to work with an agency that understands online strategies and all its latest trends”.

For more details about Avid and its products, visit www.avid.com

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With album sales dropping for the fifth year in a row in 2009, and free streaming sevices such as Spotify and Last FM (and Apples rumoured iTunes streaming service)  the music industry must look at new ways to engage the customer and create revenue.

When we used to buy an album it was not just for one song but for the whole package, the cover, the other songs, that gave you more of an idea as to what the artist was about and the cover notes that where always a good read.

What can be done to create this type of satisfaction with a download? This is where the album app comes into play, with multiple covers, videos and links to websites and social media platforms all included in your download. Why stop there, remix and mash up culture is seen across all media now so why not allow you customers to remix the track and then make these remixes available for others to buy.

Facebook and i-phone apps will allow this new remix option with downloaded albums, and there are also standalone platforms like  MXP4, at Poker we look forward to seeing what becomes of this new and exciting technology.

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By Justin Pywell

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The necessary role that social media plays in spreading the word has yet again been highlighted as The Pope has issued a statement telling his clerics to use “multimedia tools” to spread the gospel.

Benedict XVI said that emailing is not enough in a message released by the Vatican. He is encouraging priests to use the latest “audio visual resources” such as setting up web sites, writing blogs and creating videos.

The pontiff, 82, has opened a You Tube channel and a website. The Pope2You site even features a Facebook application, which lets you send postcards with photos of Benedict and excerpts of speeches to friends.

Whatever next!? The idea of The Pope Tweeting about his tasty Sunday breakfast fills us with joy. His view just goes to show how something as modern as social media is as important for aiding religious groups to have their voice heard and spread the word.

By Nicola Freitas

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