We at Poker PR have previously blogged about the ‘Album App’ and now US firm Metatron gives us a new digital film format: the ‘appMovie’. It describes a package containing HD video, audio and images.
Available to download from the iTunes app store for £2.99, the first appMovie is a documentary called Bob Marley: Spiritual Journey. It includes 14 rare tracks, and a 30 minute interview, hundreds of images and the one hour documentary, with all video content in HD. Metatron intend to make the app available on Blackberry, Android and HD TV.
The appMovie is based around the movie but at Poker we can see no reason why this could not be switched to music creating an appAlbum, featuring a full album of music, sleeve notes, choices of artwork and videos of the top tracks. This could be a great way to reignite the fans desire to buy artist albums and not just download the odd track.
Over the past week, BBC’s 6 Music facing the axe has caused quite a ruckus in the music industry. Record company bosses have stated it is a “vital platform”; David Bowie was reported to have said that “6Music keeps the spirit of broadcasters like John Peel alive,” (according to his management, Outside Organisation), “and for new artists to lose this station would be a great shame.” And let’s not forget the U-turn by the Conservative’s shadow Culture Minister Ed Vaizey – who last week welcomed the BBC’s package of cuts – has now changed his tune calling for the digital radio station 6 Music to be saved.
Well Mr Vaizey it would seem you may have been a bit late. During a briefing to BBC staff, Director General of the corporation, Mark Thompson said the earliest 6 Music and Asian Network will close is by the end of 2011. The BBC strategy review said that 6 Music brought in “relatively few unique listeners to BBC radio”.
Mr Thompson does not have the final say on these cuts and it is important to remember that these are just proposals that have to be approved by the BBC Trust.
These cuts come just a couple of weeks after the BBC announced it intends to release separate iPhone apps for both news and sport in April and intends to make these apps available to Android and Blackberry in the near future.
We at Poker PR have 6 Music playing in the office and can say it will be sadly missed if these proposals are passed.
A full copy of the 79 page report is available via The Guardian
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