

Poker PR is thrilled to have bagged the online music promotion for Phonetic Recording’s debut Ibiza compilation – Phonetic Ibiza 2010 mixed by Leigh Devlin and label boss, hit producer, award winning A&R man and DJ Rob Roar, respectively.
Despite Phonetic having more number 1 hit records in Ibiza than any other label, this is their first compilation. Due for digital release on 26th July and physical release on 8th August the album boasts over 17 world exclusives and a sharp track selection from scene leaders Axwell, Deadmau5, Michael Gray, Paul Harris (Dirty Vegas), Dave Seaman, and Martijn ten Velden.
Phonetic Ibiza gets its own launch party on Sunday 8th August at Sands, Playa den Bossa, Ibiza – just opposite Space – where Rob Roar and a collection of superstar guests from the Phonetic label will appear.
The two disc Night and Day Compilation is another feather in Phonetic’s already impressive cap. That said, with someone as instrumental to the house scene as Rob Roar at the helm, it was never going to be anything else…
Apple has been bouncing around the idea of offering “shelves” to iTunes customers where they can store their purchases on the company’s servers.
This would mean that you could access your entire iTunes library from any internet connection. You’d be able to pick up purchased TV episodes or tunes from your library from any computer in the world, and ultimately never have to worry about limited storage.
Apple spoke to major record companies a month ago about their cloud computing plans and have recently spoken to some of the big film studios about the idea, which in effect would be a highly personal streaming service of paid for content.
If introduced, this will be great timing for Apple as currently its customers are downloading more and more iPhone apps, which are taking up the space that music once had the full reign of. This shelf solution will resolve this problem!
This could all be a moot point in the UK if the government passes the anti-piracy bill. One of the suggested restrictions this bill entails is the closure of all free Wi-Fi points including schools, colleges, and cafes (this will mean the only reason to go to Starbucks is for the coffee!!)
Poker PR currently uses a cloud solution for its document sharing and will be watching this subject as it develops very closely.

With a month to go ‘til WMC2010 we pick our top parties from this year’s event. Undoubtedly the most important in the dance music calendar in the states, the Miami’s Winter Music Conference will be celebrating its 25th year in 2010. Originally started as a meeting of just 80 dance music insiders, it’s become an essential stop for artists, partygoers, promoters, and labels serving around 60,000 visitors during one week. Here are the highlights:
Tuesday 23rd March
Air London & 8 Bit Records presents…
Nick Curly (Cecille/8 Bit), Simon Baker (2020 Vision/Cocoon), Glimpse (Planet E/Cadenza), and Oxia (8 Bit) are among the acts playing at the event, taking over both rooms at the Electric Pickle.
Wednesday 24th March
Credit To The Edit with Greg Wilson.
Back to the Electric Pickle for, Poker favourite, Greg Wilson. This is Greg’s first set at the conference and he will be playing an exclusive 4 hour set. Guests to be announced.
Thursday 25th March
If Carlsberg did parties… Steve Lawler, M.A.N.D.Y., Tiefschwarz, and Radioslave are among the list of DJ’s playing at the event with arguably one of the best line ups of the conference.
Friday 26th March
Steve Angello & Sebastian Ingrosso & Friends.
After a massive year in 2009 Steve Angello and Sebastian Ingrosso of the famed Swedish House Mafia head to Mansion and are joined by their friends An21 and Kim Fai. Featuring a special guest appearance by Florence and the Machine.
Saturday 27th March
With a 7 hour set from Roger Sanchez, and Poker friends Prok and Fitch playing this event at the luxurious SET Nightclub, this is one not to be missed.
Sunday 28th March
Danny Tenaglia Closing Pool Party.
Call us traditionalist but there is no better way to end the WMC than at Danny’s famous closing party. With a melting pot of clubbers, hipsters from all over the world, DJmag at the Shelborne closes their pool with the best of the best.
This is Poker PR’s pick of the week’s parties, but you should not forget the actual conference itself or the Ultra Music Festival featuring a multitude of top DJ’s and acts over the Friday and the Saturday.

Are looking for a new flat in Elephant and Castle? How about living opposite Ministry of Sound? This may sound like heaven to the truly dedicated MOS fan, but a planning application by property developer Oakmayne could threaten the club’s entertainment license.
Plans for a residential building which, if built, would sit opposite MOS and the developers do not seem to be fans of the club scene. Oakmayne’s chairman, Christopher Allen, has the opinion that “nightclubs come and go”.
The club, in SE1, has been the centre of the brands business for just over 18 years and has been involved in local projects since 1991. It employs people from the local area and is used as a venue for events for the people of Southwark.
Ministry of Sound Group CEO Lohan Presencer said “When Oakmayne told us that ‘nightclubs come and go’, we were horrified. Ministry of Sound is not just any nightclub; it’s the most famous nightclub in the world and the heart of a global entertainment business. These developers have cut corners at every stage and counter to their claims, they do not have the best interests of the local community at heart. We must do everything in our power to save our club and our business”.
At Poker we hope that this planned development will not result in another big loss in clubland. Developers were responsible for the loss of the Goods Yard, which was home to The Cross and The Key, and it took the London scene a year to recover from the loss of this collection of important venues.

So the debate about free music is buzzing again since Warner hinted yesterday that it may pull its catalogues from free music steaming sites such as Spotify, after declaring such services were “clearly not positive for the industry.”
Going back to a time before free streaming; the consumer purchased physical music that then became digital. And with that came the age old problem of piracy – a battle the music industry has fought ever since.
As an answer to illegal downloading, in recent years we’ve seen a soar in free music streaming services like Spotify and Last FM. Record labels have had to get involved due to this huge route to market. Adverts via these portals mean consumers can be targeted directly, but a premium paid for services means the listener gets to ignore the ads.
So along came the Subscription model. It’s not just music to be consumed through this model either, as ticket sales and merchandise generates revenue and exposure. But the issue here is that the supplier – the label – has to agree for its music to be made available, if they want their slice of the profit.
So what happens if the label decides to pull out and not to license its music to these streaming services like Warner has suggested it may do?
Warner’s label chief executive Edgar Bronfman has already said it “Is not the kind of approach to business that we will be supporting in future.”
This will not be a good move for Spotify, Last Fm, We7 etc., but maybe this is just the spin the industry needs.
It begs the question whether Spotify will continue to give the label a share of the existing subscriptions. After all, the seven million users Spotify has in six European countries are not to be sniffed at.
Does this mean the labels will stick to the iTunes model, but with a subscription service? Will all the major labels come together and decide to pull out of free streaming services all together?
There has been so much debate in recent years about how artists and everyone else in the music food chain will actually earn money in the industry. Maybe this is it. I feel another change coming on…

As we have been saying for a while now at Poker PR, the world of music and how we listen and purchase is changing.
Spotify and Pandora have changed the way we do this. Now iTunes, leaders in music downloads are rumored to be launching a streaming service to compete in the market.
posted by David Mitchell

Azuli Records have enlisted Poker PR’s digital media services to promote their Azuli presents Miami 2010 album.
Our agency will apply a full-scale, targeted mail out for the new album, applying creative ideas for coverage across digital and print media.
It’s a double celebration for Azuli as this album, which notoriously predicts the big tunes to come out of the @Miami Winter Music Conference, is the 10th in its series, and the label itself is celebrating 20 years since its first release in 1990.
There a whopping 7 exclusive releases on this album, due out in March in both download and CD formats (mixed and unmixed), from the likes of @Deadmau5 & @Chris Lake, and @Seamus Haji.
“The CD represents the main styles that’ll happen this year. It’ll be much housier and leaning more to the groovy snares and rolling beats that are around at the moment, rather than the more minimal and chunky electro house grooves of recent years.” David Piccioni, Azuli
Follow Azuli on Facebook to get first hand info on the release.

www.digitaldoghouse.co.uk [DDH] is an al a carte digital music download store, dedicated to selling a choice selection of dance music from industry leading labels and artists.
It’s genre specific selling house music in its many forms. In store you’ll find the likes of Mau5trap, Get Physical, Moon Harbor Dance 2 Dance and a whole lot more!
We are thrilled to be working on the launch of this brand. DDH has the fastest downloads speeds around, it sells supreme quality MP3 and .WAV files at the cheapest prices, has a no nonsense easy to navigate site, excellent customer service and content rich editorial. It’s also the first electronic music store to introduce the ecard – buy music in just one click and with no minimum spend!
Record label’s will be bowled over too as DDH offers flexible contracts, competitive royalty rates, and bespoke promotion for labels in store.
Check it out now www.digitaldoghouse.co.uk
Taking place on Saturday 4th July in Den Bosch, NL, is the perfectly formed Trix In The Mix festival. Smack bang in the heart of the city, this house and techno affair boasts three stages, one of which belongs to Poker PR client, Adapt Recordings. Expect an array of Adapt artists that include Jorgensen and Gabriel & Castellon, who’ll be spinning the label’s hottest new release, ‘Fusion’. For more info check out www.trixinthemix.nl










