We’ve just returned from what we believe to be the best International Music Summit conference to date. The event excelled itself from last year with regards to the list of delegates, speakers, and panel subjects.
It’s the only electronic music conference where the best in the industry all come together to talk, well… business, which is why the event’s tagline ‘back to business’ is so very apt. This is not a big party in Ibiza, this is about people coming together to share ideas, make new contacts, engage with existing ones, and to come away feeling invigorated about our industry. The Grand Finale held at the stunning setting of Dalt Villa, with Pete Tong, Mark Ronson, and Buraka Som Sistema was yet again an example of quality and originality from the events organisers.
The conference provided an invaulable platform to launch our new Burn Studios project to a group of enthusiasts and professionals allowing us to gather on-the-spot feedback. And our IMS iPhone App built by our company Scribble received hundreds of downloads and much positive feedback.
Myself and Poker MD David Mitchell met a load of faces old and new. We’d be delighted to hear from you all again so please get in touch.
By Nicola Freitas
Poker PR has uprooted from the offices in England to embark on one of the most forward thinking electronic music conferences of our time – the International Music Summit.
This is our second year at the conference founded by Ben Turner of Graphite Media and Radio 1’s Pete Tong among others. Our involvement this year is three fold. Let me explain.
Poker MD David Mitchell will speak on a panel this afternoon at 17:10-18:10 titled “Our Community is Our Brand” alongside heavyweight www.beatport.com and the innovative social music store www.mflow.com
Poker’s latest project ‘Burn Studios’ will be unveiled during the event from 11:10-11:40 on Thursday 27th May in a live press conference. We’ll be there to answer all your questions on this ground breaking new project.
And lastly, Poker’s sister company Scribble has built the iPhone App for the conference. Anyone can download the app for free in the app store and gain access to live news feeds, program schedules, event info, plus music and video content and much more.
If you’re at the conference and fancy hooking up, contact us via Twitter @pokerpr. See you by the pool!
Poker PR has re branded and we would like to introduce our brand spanking new Scribble: site. A brief introduction from us is in order as you’re probably wondering, who is Scribble:? Well we are a digital media agency based in Brighton. We provide communication services to clients across the world within the music and entertainment industry. We specialise in mobile applications, digital media, social media as well as website design & development.
We are very happy to announce the launch of our brand new, exciting and innovative iPhone application, Scribble: App. It has been in the pipeline for a while now but after a lot of effort and hard work it is ready and set to revolutionise the music industry.
The first app version is an interactive communication tool for music artists, DJs and bands. With their very own branded Scribble: App artists, DJs and bands have the power to create a unique user experience and stronger connection with fans and followers. Through the app they can promote their music, videos, photos and events as well syndicate their social media activity ultimately increasing their exposure.
With over 3 billion Apps downloaded to 14 million iPhones, and 4.5 billion mobiles used worldwide, we believe that mobile technology will soon be the dominant delivery mechanism for content and entertainment.
We are very proud of Scribble: App and we hope you think it’s as exciting as we do. For a full list of features follow the link. http://www.scribbleuk.com/apps
Some big changes are afoot at Poker PR; we will be making a full announcement tomorrow. We are all very excited about these changes and once you see what is happening we are sure you will be too.
Obviously we can’t say too much right now but we can promise something fresh and new to offer you. Watch this space tomorrow for full updates.
Want to be the first to know sign up here for an update first thing tomorrow morning.
We at Poker PR have been impressed this week by two Facebook campaigns, coming for Kellogg’s and Absolut, both use the Facebook Connect function in a very clever way.
First up we have Kellogg’s and its new cereal ‘Krave’, the campaign involves users bidding for prizes using ‘Chunks’ on an external site, the prizes are pretty damn good – current item up for bids ‘4 tickets to Benicassim’, the Spanish music festival.
How do you earn your chunks? When you sign up using the Facebook Connect function you are given chunks you then earn chunks by inviting Facebook friends and you are given even more if they also sign up. The current bid for the Benicassim tickets is 208540 chunks, meaning there is a lot of sharing going on.
The second social media campaign that caught our eye this week is in the form of a short film from Spike Jonze, this very subtly sponsored by Absolut vodka. Facebook Connect comes into play when you enter the box office to get your pass to watch the film, you can invite ten people to watch the film with you, your status is updated before during and after the film telling people about the film, and finally the pass you pick up features your profile picture, a simple yet pleasant touch.
We at Poker PR thoroughly enjoyed the film, which has limited daily seats, and would recommend you take a look at Jonze’s story of robot love, (not as bad as that sounds) ‘I’m Here‘.
Do you have an idea for a social media campaign for your company and need someone to run it for you or are you looking for that creative spark to get your brand in front of the ever expanding social audience? If so Poker PR is here to help… Get in touch here
Poker PR is pleased to announce that our M.D., David Mitchell, will be a panellist on the ‘Our Community Is Our Brand’ panel at the rapidly approaching International Music Summit (IMS) in Ibiza. The panel will discuss digital communities, how and why they have changed their business and what the future holds.
David will be drawing from his many years of experience to voice his opinions on social networks, digital media, and all the other avenues that are currently available to create a community around a brand.
Also sitting on the panel are:
Callum Negus Fancey, 20 year old promoter of Lets Go Crazy, the events are aimed at 14 to 16 year olds and continue to go from strength to strength.
Denzyl Feigelson, founder of Artists Without A Label, bridging the gap between independent artists/labels and digital stores such as iTunes.
Jonas Tempel, CEO of Beatport, the largest and most popular digital dance music store.
Konrad Von Loehneysen, MD at Ministry of Sound Recordings Germany, the German division of the ever popular brand.
Susie Lucas, Head of Mobile, UK, at Universal Music, delivering music and entertainment to mobile devices. TBC.
This is the first year David will be speaking at the IMS and we know that with his enthusiasm and experience it will not be the last.
Universal Music are to drop the price of CDs and other major labels will more than likely follow their lead. The hope is that this price drop will bolster CD sales, which have dropped year on year for the past five years.
The news of the price drops came within 24 hours after a report commissioned by GetJar – the second largest app store to Apple – was published. The report looks at the expanding app market and the key finding is that the app market will be worth a potential $17.5 billion by 2012. This would mean that the value of apps sold would be greater than the value of CDs sold in 2012, at a predicted $13.83bn.
We at Poker PR are always waxing lyrical about the potential of the ‘album app’ and can see that when the big record companies take this on board, they will finally realise that, as a format, the CD is dead. The possibilities of the album app are endless, allowing interaction with your fans on lots of different levels, connection to social media, offering exclusive (paid) content, and allowing user generated content (remix competitions etc.) to name only a few. A CD simply does not allow these capabilities.
If you are looking to produce an app and get on board with this rapidly expanding market we at Poker PR are here to help, contact us here.
Today, Poker PR welcomes Anthony Gibson to the team as part of the Wired Sussex Internship.
Having achieved a 2:1 in International Business at the University of Brighton, Anthony has gone on to further his studies with a course in Creative Music Production at Access to Music, also in Brighton.
Being a big lover of music in general, Anthony is going to fit in well. He’ll be working with us for a total of four weeks across various music and marketing campaigns.
Poker Account Director, Nicola Freitas will run the Sainsbury’s Sport Relief Mile on Sunday 21st March in The Wakefield Priory Mile.
Sport Relief is a very special annual event, taking place from Friday 19th March to Sunday 21st March, where the whole of the UK will come together to get active, raise cash and change lives. The Sports Relief event has a unique history of dedicated people doing extraordinary things to make a difference – from David Walliams’ swim across the English Channel to Eddie Izzard’s amazing marathon a day around the UK.
All money raised for Sport Relief is spent by Comic Relief going to disadvantaged people throughout the UK and across the world’s poorest countries.
Sponsoring me to run this mile, alongside my family for support, couldn’t be easier. Every penny given will offer those less privileged than us, protection, education, and the chance to build a better life. To donate to this worthy cause, please click here.
Thank you.
Are you going to the International Music Summit (IMS) in Ibiza? If so, how are you getting there? The Hepatitis C Trust has teamed up with the IMS 2010 and is running the first ever ‘GET TESTED! Mission.’ Want to get on board? The mission is to travel from London Bridge, UK to the summit in Ibiza. There is a catch though, this is a road trip, no planes allowed.
The Hepatitis C Trust is the only national UK charity devoted to hepatitis C. It runs a range of services that provide support, information, and representation for people with hepatitis C. It is also committed to raising awareness and lowering the stigma of this widespread disease amongst the general population.
There are many ways of contracting hepatitis C, however, the hedonistic environment and lifestyle associated with partying/clubbing and the music industry as a whole puts many people unwittingly at risk from contracting the disease.
Poker PR are looking forward to the IMS which has been created by six leading professionals (including Pete Tong) to help re-set the agenda for electronic music culture, at a time when the industry needs it most. Set at a special location in Ibiza, the IMS covers three intense days of business programming, networking and activity leading straight into the official opening weekend of the Ibiza season.
For further information on The Hepatitis C Trust and the ‘GET TESTED! Mission’ please visit www.hepctrust.org.uk or email admin@hepctrust.org.uk for an info pack.
For more info on IMS 2010 please visit http://www.internationalmusicsummit.com/
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