Poker PR is thrilled to have bagged the online music promotion for Phonetic Recording’s debut Ibiza compilation – Phonetic Ibiza 2010 mixed by Leigh Devlin and label boss, hit producer, award winning A&R man and DJ Rob Roar, respectively.

Despite Phonetic having more number 1 hit records in Ibiza than any other label, this is their first compilation.  Due for digital release on 26th July and physical release on 8th August the album boasts over 17 world exclusives and a sharp track selection from scene leaders Axwell, Deadmau5, Michael Gray, Paul Harris (Dirty Vegas), Dave Seaman, and Martijn ten Velden.

Phonetic Ibiza gets its own launch party on Sunday 8th August at Sands, Playa den Bossa, Ibiza – just opposite Space – where Rob Roar and a collection of superstar guests from the Phonetic  label will appear.

The two disc Night and Day Compilation is another feather in Phonetic’s already impressive cap.  That said, with someone as instrumental to the house scene as Rob Roar at the helm, it was never going to be anything else…

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Orlando, the uber-posh Fulham-lashed Gap Yah student from the hilarious ‘Gap Yah’ skit on YouTube, has bagged himself a record deal with Poker PR working on the online and social promotion for this banterous release!

iTunes rushed through the Gap Yah single to make it available for download just 24 hours after hearing it. The song, plus a dance remix, is due for release on all other platforms on 2nd August.

‘Gap Yah’ has been written and produced by internationally acclaimed writer / producer Adrian Zagoritis, who’s had over 300 releases worldwide on both major and dance labels, often working with writers for KyIie Minogue, Moby and Madonna.

It’s a Guetta-laced floor-filler interwoven with Orlando’s lines from the sketch. With Electro-spiked beats, this one is Benassi meets Banter in Burma, creating something you’re very unlikely to have ever heard before. And the chorus? Well, it just Chunders Everywah! Listen here

The ‘Gap Yah’ video, performed by actor Matt Lacey (aka Orlando) of The Unexpected Items comedy group, so far has an amazing 1.9m hits on YouTube.

By Nicola Freitas

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Music technology leader Avid have hired Poker PR to advance the position of four of its products in the world of social media.

The Avid group, that encompasses Digidesign and M-Audio, has selected its Eleven Rack, Torq, and two further products, for a social media strategy across territories including UK, Germany, Benelux, and Dubai.

David Mitchell MD of Poker PR said “Avid’s main objective was to improve the customer online experience, and social media is a perfect way to do this. We will be developing Avid’s first Facebook App to support the campaign”.

From Avid’s northern Europe marketing division, David Atkinson added “It is very important to work with an agency that understands online strategies and all its latest trends”.

For more details about Avid and its products, visit www.avid.com

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Azuli Records have enlisted Poker PR’s digital media services to promote their Azuli presents Miami 2010 album.

Our agency will apply a full-scale, targeted mail out for the new album, applying creative ideas for coverage across digital and print media.

It’s a double celebration for Azuli as this album, which notoriously predicts the big tunes to come out of the @Miami Winter Music Conference, is the 10th in its series, and the label itself is celebrating 20 years since its first release in 1990.

There a whopping 7 exclusive releases on this album, due out in March in both download and CD formats (mixed and unmixed), from the likes of @Deadmau5 & @Chris Lake, and @Seamus Haji.

“The CD represents the main styles that’ll happen this year. It’ll be much housier and leaning more to the groovy snares and rolling beats that are around at the moment, rather than the more minimal and chunky electro house grooves of recent years.” David Piccioni, Azuli

Follow Azuli on Facebook to get first hand info on the release.

By Nicola Freitas

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www.digitaldoghouse.co.uk [DDH] is an al a carte digital music download store, dedicated to selling a choice selection of dance music from industry leading labels and artists.

It’s genre specific selling house music in its many forms. In store you’ll find the likes of Mau5trap, Get Physical, Moon Harbor Dance 2 Dance and a whole lot more!

We are thrilled to be working on the launch of this brand. DDH has the fastest downloads speeds around, it sells supreme quality MP3 and .WAV files at the cheapest prices, has a no nonsense easy to navigate site, excellent customer service and content rich editorial. It’s also the first electronic music store to introduce the ecard – buy music in just one click and with no minimum spend!

Record label’s will be bowled over too as DDH offers flexible contracts, competitive royalty rates, and bespoke promotion for labels in store.

Check it out now www.digitaldoghouse.co.uk

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Poker PR has signed the no-nonsense house night, House Trained who on 7th November will launch a monthly residency at the Music Box in Manchester.

House Trained takes over from Mr Scruff at the venue, and comes to Manchester with a very special night. Not only will this event boast a line-up of hot house talent that includes Lee Mortimer, Sharooz, One Man & His Dog and Disco Stu Bear; it’a also a mighty celebration and a night dripping in nostalgia…

House Trained Recordings will use this opening night to mark the launch of ‘Hardcore Uproar 2009′ – a revival of one of the biggest acid house anthems of all time. This track was once the soundtrack to nights at the Hacienda of where the idea for this track was first born! It’s been revived, and scrubbed up for a re-release on the label. Manchester won’t know what’s hit it!

“As a fully fledged northerner myself, I have waited a long time for this opportunity” said House Trained’s Phil Loraine, “this night represents a tip of the hat to the old skool as we set our sights firmly on the future; using the memories of the past as a benchmark for creating equally unforgettable parties for the next generation!”

To get discounted entry, join the House Trained Facebook group, and add yourself to the event to receive automatic £8 entry. This is the only place to get your ticket this cheap. Click here

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We’re as excited as kids in a sweetshop as we’ve snapped up the fantastic DJ Kramnik to our roster.

This up ‘n’ coming DJ has got the UK music press all in a quiver over his 90 minute feature length, album mixes he creates with more passion and dedication than the DJ scene has witnessed in a long time. Kramnik spends literally hours every day researching new music for his immaculately crafted mixes.

From progressive to techno and electro, and everything else in between, his mixes tell an emotive musical story, and so much so that DJ Mag made his first mix ‘The Zen Zong’ a Top Pick in their June issue; iDJ flagged him up as ‘one to watch’, and Total Kiss FM exclusively aired the mix in their ‘Main Room Mix Session’ slot.

Just when we thought it couldn’t get any better, he’s created a brand new 90 minute mix called ‘The K Song’ which you can download for free on his website www.kramnik.dj Please sign his guest book and let us know what you think. He’ll be playing an excerpt from this mix, live at the BPM event in Birmingham this Saturday 3rd October.

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Core Magazine is a print and digital dance music magazine that has enlisted our services to work on a re-branding campaign to launch the magazine’s new musical direction.

It is the voice of the underground scene edited and written by industry insiders that include Mark EG and Radio 1’s Kutski, across a sea of genres: hard dance, techno, and drum’n'bass.

From extensive club reviews, a top notch music reviews section, plus feature length interviews and fashion, gaming and DVD tips, it’s an essential read for all underground music lovers out there. Get your online version now www.core-mag.net

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