Orlando, the uber-posh Fulham-lashed Gap Yah student from the hilarious ‘Gap Yah’ skit on YouTube, has bagged himself a record deal with Poker PR working on the online and social promotion for this banterous release!
iTunes rushed through the Gap Yah single to make it available for download just 24 hours after hearing it. The song, plus a dance remix, is due for release on all other platforms on 2nd August.
‘Gap Yah’ has been written and produced by internationally acclaimed writer / producer Adrian Zagoritis, who’s had over 300 releases worldwide on both major and dance labels, often working with writers for KyIie Minogue, Moby and Madonna.
It’s a Guetta-laced floor-filler interwoven with Orlando’s lines from the sketch. With Electro-spiked beats, this one is Benassi meets Banter in Burma, creating something you’re very unlikely to have ever heard before. And the chorus? Well, it just Chunders Everywah! Listen here
The ‘Gap Yah’ video, performed by actor Matt Lacey (aka Orlando) of The Unexpected Items comedy group, so far has an amazing 1.9m hits on YouTube.
Our latest piece in music promotion is a release called ‘I Believe In You’, which comes from the brilliantly talented, singer/songwriter Hannah.
Trance DJ / producer legend Paul van Dyk, spun‘I Believe In You’ as his set opener at Space during the WMC last month. Previously crowned the number 1 DJ in the World by DJmag, the German stalwart spun the Ali Wilson & Tristan Ingram mix with Hannah’s uplifting vocals and big beats. It went down a storm! Watch the reaction right here
And if that wasn’t enough, the same remix was played again later that night by another trance hero, Sander Van Doorn. What a night!
The dance remixes of Hannah’s latest single – due out 30th May – are vast and varied, with mixes working on dance floors from house to trance. ‘I Believe In You’ was made ‘Song Of The Day’ by the huge dance blog www.about.com where the single and its animated 3D video have been championed. You can read the post in full here
Our clients at Poker PR like to offer something a little special, so Hannah is giving away the Ali Wilson & Tristan Ingram mix of ‘I Believe In You’ for absolutely nothing! So here it is, just in time for the weekend: download
We at Poker PR have previously blogged about the ‘Album App’ and now US firm Metatron gives us a new digital film format: the ‘appMovie’. It describes a package containing HD video, audio and images.
Available to download from the iTunes app store for £2.99, the first appMovie is a documentary called Bob Marley: Spiritual Journey. It includes 14 rare tracks, and a 30 minute interview, hundreds of images and the one hour documentary, with all video content in HD. Metatron intend to make the app available on Blackberry, Android and HD TV.
The appMovie is based around the movie but at Poker we can see no reason why this could not be switched to music creating an appAlbum, featuring a full album of music, sleeve notes, choices of artwork and videos of the top tracks. This could be a great way to reignite the fans desire to buy artist albums and not just download the odd track.
The UK based Spotify rival, We7 has launched a new music streaming mobile app, available as a free download from the iTunes store. The app appears to be working on the We7’s Premium account, although from the 1st March it will only work for those who sign up for the £9.99 a month Premium+ account.
We7’s product allows users to take advantage of an offline mode where in areas of little or no reception, they will still be able to listen to music that has been cached to the handset – a feature similar to that of the Spotify app.
There is a special offer on We7’s current Premium PC based service that is advert free and is available until the 1st May for £3.99 a month (normal price £4.99). The Premium+ service will feature ad free listening on both PC and mobile and will be available on both the iPhone and Android devices. We7 say they will be making the app available to Blackberry devices at some point.
Following Warner Music’s comment that steaming services were “clearly not positive for the industry”, Poker PR believes it will be the premium services that will be used to keep the record companies happy and provide the money to keep the music industry alive.
To celebrate the release of Azuli’s 10th Miami album, the long-running independent house label is offering a track from the forthcoming album, for absolutely nothing!
As always, the album predicts what the biggest tunes to come out of the Miami Winter Music Conference will be, and this free track is a taster of what’s in store.
Download your free MP3 of DONS remix of ‘Ghetto Star’ by MWSC now http://j.mp/Azuli-Free-Download and let us know what you think. This track is the opener on CD2 and sets the tone for the remainder of the album; upfront, underground, and very danceable.
Like what you hear? Pre-order your copy now http://j.mp/Album-Order-Amazon Release date: 1st March.
To keep up to date with all Azuli releases and events, become a fan on Facebook http://j.mp/Azuli_Facebook to get exclusive announcements as and when they happen.
So the debate about free music is buzzing again since Warner hinted yesterday that it may pull its catalogues from free music steaming sites such as Spotify, after declaring such services were “clearly not positive for the industry.”
Going back to a time before free streaming; the consumer purchased physical music that then became digital. And with that came the age old problem of piracy – a battle the music industry has fought ever since.
As an answer to illegal downloading, in recent years we’ve seen a soar in free music streaming services like Spotify and Last FM. Record labels have had to get involved due to this huge route to market. Adverts via these portals mean consumers can be targeted directly, but a premium paid for services means the listener gets to ignore the ads.
So along came the Subscription model. It’s not just music to be consumed through this model either, as ticket sales and merchandise generates revenue and exposure. But the issue here is that the supplier – the label – has to agree for its music to be made available, if they want their slice of the profit.
So what happens if the label decides to pull out and not to license its music to these streaming services like Warner has suggested it may do?
Warner’s label chief executive Edgar Bronfman has already said it “Is not the kind of approach to business that we will be supporting in future.”
This will not be a good move for Spotify, Last Fm, We7 etc., but maybe this is just the spin the industry needs.
It begs the question whether Spotify will continue to give the label a share of the existing subscriptions. After all, the seven million users Spotify has in six European countries are not to be sniffed at.
Does this mean the labels will stick to the iTunes model, but with a subscription service? Will all the major labels come together and decide to pull out of free streaming services all together?
There has been so much debate in recent years about how artists and everyone else in the music food chain will actually earn money in the industry. Maybe this is it. I feel another change coming on…
The weird and wacky, but exceptionally wonderful Hot Chip return to the UK this February with a new album and tour to boot.
The five piece band released their fourth studio album titled ‘One Life Stand’ on Monday 1st Feb and their UK tour will kick off on 12th Feb at o2 Academy, Glasgow.
I am a huge fan of this band. Collectively, they look like a loveable bunch of misfits, but their live events are raw, uplifting, and quite electrifying. The band has just announced on Twitter that they’ll be playing at this year’s Bestival. Hurrah!
To date, all three Hot Chip albums have produced both eclectic and chart-topping tracks, all firmly stamped with the trademark Hot Chip sound. Guardian.co.uk said they were “blown away” by the fourth album whilst dance site Datatransmission said it was an “absolute cracker.”
I cannot wait to hear the new album performed live, so I’ll be heading to the Leeds leg of their tour on 16th Feb. I’m Ready For The Floor – are you?!
Check www.hotchip.co.uk for the complete tour schedule.
As we have been saying for a while now at Poker PR, the world of music and how we listen and purchase is changing.
Spotify and Pandora have changed the way we do this. Now iTunes, leaders in music downloads are rumored to be launching a streaming service to compete in the market.
posted by David Mitchell
Azuli Records have enlisted Poker PR’s digital media services to promote their Azuli presents Miami 2010 album.
Our agency will apply a full-scale, targeted mail out for the new album, applying creative ideas for coverage across digital and print media.
It’s a double celebration for Azuli as this album, which notoriously predicts the big tunes to come out of the @Miami Winter Music Conference, is the 10th in its series, and the label itself is celebrating 20 years since its first release in 1990.
There a whopping 7 exclusive releases on this album, due out in March in both download and CD formats (mixed and unmixed), from the likes of @Deadmau5 & @Chris Lake, and @Seamus Haji.
“The CD represents the main styles that’ll happen this year. It’ll be much housier and leaning more to the groovy snares and rolling beats that are around at the moment, rather than the more minimal and chunky electro house grooves of recent years.” David Piccioni, Azuli
Follow Azuli on Facebook to get first hand info on the release.
Out today on Dutch imprint, Adapt Recordings is the label’s last release of the year - ‘All Because of You’ by Bastian Creon
With the soulful vocals of UK artist Tasita D’amour and co producers Paul Sissons and Daan van Joolen on board, Adapt 004 is fresh, funky and tantalising, and is yet another example of the diverse sounds on this label.
There’s an extensive remix package with a sound to suit most tastes from Firebeatz & SOL Soundsystem, Howard D, Marten Fisher & James Nidecke, Jesse Voorn and two mixes from label boss Jørgensen.
Check it out here www.adaptrecordings.com
Supported by: Axwell, Syke ‘n’ Sugarstarr (aka SE:SA), StoneBridge, Soul Avengerz, Gabriel Castellon, Jim ‘Shaft’ Ryan, Prok & Fitch and Sarah Main.
ADAPT TO THIS!
Buy from www.beatport.com
-
Sound Cloud
-
Just Giving
-
Flickr feed
 |