Yesterday’s Music 4.5 event in London featured many panels covering a wide collection of subjects relevant to the music industry. The aim of the event is to bring together the tech geeks and the music geeks, both innovators and creators, with the aim of inspiring a new creative discussion focusing on innovation, revenue and business model opportunities, disruptive technology and social content.
Panels included the TechCrunch pitches featuring 10 tech start-ups explaining what they do, who they are and why they are the future for music. These included two that Poker PR found very interesting:
Psonar a cloud-based music service that lets artists upload their music to its servers and the music is then accessible from anywhere you can connect to the internet. Other users can listen to 30 second clips of your music and can be sent to Amazon to buy it or can share recommendations over social media.
CloseCall Music ever wanted the track you have just heard live at a gig? Then this excellent bit of tech is for you. CloseCall Music allows fans to purchase music from an event on their mobile phone and collect it on a USB or CD as they leave the event. If some rights issues are addressed it could allow the music to be downloaded direct to your phone.
Both of these solutions have the ability to create revenue for the artists and where applicable, the labels, which we at Poker are sure will be greatly received by both.
Apple has been bouncing around the idea of offering “shelves” to iTunes customers where they can store their purchases on the company’s servers.
This would mean that you could access your entire iTunes library from any internet connection. You’d be able to pick up purchased TV episodes or tunes from your library from any computer in the world, and ultimately never have to worry about limited storage.
Apple spoke to major record companies a month ago about their cloud computing plans and have recently spoken to some of the big film studios about the idea, which in effect would be a highly personal streaming service of paid for content.
If introduced, this will be great timing for Apple as currently its customers are downloading more and more iPhone apps, which are taking up the space that music once had the full reign of. This shelf solution will resolve this problem!
This could all be a moot point in the UK if the government passes the anti-piracy bill. One of the suggested restrictions this bill entails is the closure of all free Wi-Fi points including schools, colleges, and cafes (this will mean the only reason to go to Starbucks is for the coffee!!)
Poker PR currently uses a cloud solution for its document sharing and will be watching this subject as it develops very closely.
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