The SXSW (South by South West) festival in Austin, Texas starts tomorrow, running for nine days and encompassing many forms of media making it the festival that leads the way in interaction over many platforms.

SXSW really show others what is possible when it comes to using social media, utilising Facebook and Twitter amongst many other platforms, to bring up-to-date information to delegates and those attending. You can also use your Facebook and Twitter accounts to connect with other services such as the (unofficial) guide to the event on sched.org.

The festival, of course, has an iPhone app and it looks great. With schedule and maps as the more basic functions, it also includes some special features for the badge holders including a card feature that allows you to send your contact details to other delegates and a messaging feature that allows the badge holders to communicate away from the festival’s own social network my.SXSW.

It would be great to see some of the UK festivals embrace these types of technology; fans love to interact and connect in every way possible and we at Poker PR can offer all the services to make this happen.

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By Justin Pywell

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Tags: Apps, facebook, Festivals, iphone, iPhone Apps, Music, Social Media, SXSW, twitter
Posted in Digital media, Event preview, Festivals, Music event, Social Media, iPhone Apps