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Networks

Following Fridays excellent meet up, as part of Social Media Week London, on the subject of Social Media Measurement and Monitoring, the question stands, why is there not a tool to manage multiple social media campaigns that also gives you the ability to run analytics on each of the campaigns at the same time?

Are the vendors and developers missing out here, or are they not listening to what we need? With many clients on the books Poker PR, along with many other, are crying out for a platform that allows the user to not only post content to multiple sites but to track who is commenting on, retweeting or sharing our content and what the sentiment develops around the subject matter.

Social media is still a new and exciting form of media and the tools that exists around it are improving week in week out, it is only a matter of time until a combined management and measuring tool becomes available and when it does we at Poker will be one of the many agencies ready to snap it up.

By Justin Pywell

hotchip

The weird and wacky, but exceptionally wonderful Hot Chip return to the UK this February with a new album and tour to boot.

The five piece band released their fourth studio album titled ‘One Life Stand’ on Monday 1st Feb and their UK tour will kick off on 12th Feb at o2 Academy, Glasgow.

I am a huge fan of this band. Collectively, they look like a loveable bunch of misfits, but their live events are raw, uplifting, and quite electrifying. The band has just announced on Twitter that they’ll be playing at this year’s Bestival. Hurrah!

To date, all three Hot Chip albums have produced both eclectic and chart-topping tracks, all firmly stamped with the trademark Hot Chip sound. Guardian.co.uk said they were “blown away” by the fourth album whilst dance site Datatransmission said it was an “absolute cracker.”

I cannot wait to hear the new album performed live, so I’ll be heading to the Leeds leg of their tour on 16th Feb. I’m Ready For The Floor – are you?!

Check www.hotchip.co.uk for the complete tour schedule.

By Nicola Freitas

for (1)

Okay, so not our entire team, but Poker PR’s MD David Mitchell is taking part in this year’s first Brighton Marathon on April 18th.

David will be raising money for a local charity, Football OutReach (FOR) of which Poker supports.

FOR uses the unique experience of Albion in the Community – a programme that uses football to combat social barriers – to develop the capacity of its partners in Africa and Asia to empower marginalised young people through football.

David said ”FOR is an amazing charity and we are very pleased to support it. Helping young kids that are separated from the rest of the society through football coaching is a great way to communicate.  I just hope I can complete the marathon!”

Jacob Naish, International Programmes Manager of Albion in the Community said “We are very pleased David is supporting the Brighton marathon is in its inaugural year. It’s a great alternative to London and FOR is going to be there too.”

To sponsor David please visit www.justgiving.com/mitchery

Why not come down and watch his attempt to cross the line?!

For more information:

www.footballoutreach.com

www.facebook.com/footballoutreach

future

As Facebook heads towards its sixth birthday next month, The Economist special report takes an in-depth look at social media.

One of the most interesting parts of this excellent article is the section on the future of social media. The future, it would seem, is mobile. Sharing is one of the main draws of current social media and this will continue in the future at every opportunity. We already update our status from our mobiles, but how about letting your friends see a picture of what you are about to buy, letting your sat-nav tell your loved ones you are heading home, or recording the TV program that all your friends have been talking about online?

Apps like Foursquare already allow us to share our favourite places and ideas of what to do in our cities, as we know, things move fast in this day and age so this extending sharing is only just around the corner. Poker is already looking into the upcoming technologies and how we can integrate them into our services.

Resource

By Justin Pywell

avid-logo

Music technology leader Avid have hired Poker PR to advance the position of four of its products in the world of social media.

The Avid group, that encompasses Digidesign and M-Audio, has selected its Eleven Rack, Torq, and two further products, for a social media strategy across territories including UK, Germany, Benelux, and Dubai.

David Mitchell MD of Poker PR said “Avid’s main objective was to improve the customer online experience, and social media is a perfect way to do this. We will be developing Avid’s first Facebook App to support the campaign”.

From Avid’s northern Europe marketing division, David Atkinson added “It is very important to work with an agency that understands online strategies and all its latest trends”.

For more details about Avid and its products, visit www.avid.com

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