We7 user? There’s an app for that. / 26th Feb '10

WE7

The UK based Spotify rival, We7 has launched a new music streaming mobile app, available as a free download from the iTunes store. The app appears to be working on the We7’s Premium account, although from the 1st March it will only work for those who sign up for the £9.99 a month Premium+ account.

We7’s product allows users to take advantage of an offline mode where in areas of little or no reception, they will still be able to listen to music that has been cached to the handset – a feature similar to that of the Spotify app.

There is a special offer on We7’s current Premium PC based service that is advert free and is available until the 1^st May for £3.99 a month (normal price £4.99). The Premium+ service will feature ad free listening on both PC and mobile and will be available on both the iPhone and Android devices. We7 say they will be making the app available to Blackberry devices at some point.

Following Warner Music’s comment that steaming services were “clearly not positive for the industry”, Poker PR believes it will be the premium services that will be used to keep the record companies happy and provide the money to keep the music industry alive.

We7 website

By Justin Pywell

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