Perfect management and measurement? / 8th Feb '10

Networks

Following Fridays excellent meet up, as part of Social Media Week London, on the subject of Social Media Measurement and Monitoring, the question stands, why is there not a tool to manage multiple social media campaigns that also gives you the ability to run analytics on each of the campaigns at the same time?

Are the vendors and developers missing out here, or are they not listening to what we need? With many clients on the books Poker PR, along with many other, are crying out for a platform that allows the user to not only post content to multiple sites but to track who is commenting on, retweeting or sharing our content and what the sentiment develops around the subject matter.

Social media is still a new and exciting form of media and the tools that exists around it are improving week in week out, it is only a matter of time until a combined management and measuring tool becomes available and when it does we at Poker will be one of the many agencies ready to snap it up.

By Justin Pywell

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