With album sales dropping for the fifth year in a row in 2009, and free streaming sevices such as Spotify and Last FM (and Apples rumoured iTunes streaming service) the music industry must look at new ways to engage the customer and create revenue.
When we used to buy an album it was not just for one song but for the whole package, the cover, the other songs, that gave you more of an idea as to what the artist was about and the cover notes that where always a good read.
What can be done to create this type of satisfaction with a download? This is where the album app comes into play, with multiple covers, videos and links to websites and social media platforms all included in your download. Why stop there, remix and mash up culture is seen across all media now so why not allow you customers to remix the track and then make these remixes available for others to buy.
Facebook and i-phone apps will allow this new remix option with downloaded albums, and there are also standalone platforms like MXP4, at Poker we look forward to seeing what becomes of this new and exciting technology.
The necessary role that social media plays in spreading the word has yet again been highlighted as The Pope has issued a statement telling his clerics to use “multimedia tools” to spread the gospel.
Benedict XVI said that emailing is not enough in a message released by the Vatican. He is encouraging priests to use the latest “audio visual resources” such as setting up web sites, writing blogs and creating videos.
The pontiff, 82, has opened a You Tube channel and a website. The Pope2You site even features a Facebook application, which lets you send postcards with photos of Benedict and excerpts of speeches to friends.
Whatever next!? The idea of The Pope Tweeting about his tasty Sunday breakfast fills us with joy. His view just goes to show how something as modern as social media is as important for aiding religious groups to have their voice heard and spread the word.
As we have been saying for a while now at Poker PR, the world of music and how we listen and purchase is changing.
Spotify and Pandora have changed the way we do this. Now iTunes, leaders in music downloads are rumored to be launching a streaming service to compete in the market.
posted by David Mitchell
Every Friday here at Poker HQ we are going to ask all our fans, followers and friends a question.
So please join us and share you thoughts..It’s what Friday fun is all about!!
Q. If we didn’t have computers in this world. What would you be doing at work right now ?
posted by Dave Mitchell
Social Media activity has gone skyward with channels such as Facebook, You Tube, and Twitter collectively mopping up more than 660million internet users.
We at Poker PR understand the fundamental role Social Media can play – if applied correctly – in launching your business, service, or product into Social Space.
Social Media expenditure by brands and small businesses is set to grow during 2010. You can develop your online strategy with Poker PR’s highly experienced team of experts.
We can help you to listen, understand, and engage in conversations in Social Media. We work with you to define your objectives and find where your target audience and key influencers are ‘hanging out’ online.
Here’s something to consider:
- It took radio 38 years to reach 50 million listeners
- Terrestrial TV took 13 years to reach 50 million users
- The internet took four years to reach 50 million people
- In less than nine months, Facebook added 100 million users
The potential reach for your business through Social Media is colossal.
So, get in touch for your free Social Media Check-up. The rocket has launched, are you on board?
Azuli Records have enlisted Poker PR’s digital media services to promote their Azuli presents Miami 2010 album.
Our agency will apply a full-scale, targeted mail out for the new album, applying creative ideas for coverage across digital and print media.
It’s a double celebration for Azuli as this album, which notoriously predicts the big tunes to come out of the @Miami Winter Music Conference, is the 10th in its series, and the label itself is celebrating 20 years since its first release in 1990.
There a whopping 7 exclusive releases on this album, due out in March in both download and CD formats (mixed and unmixed), from the likes of @Deadmau5 & @Chris Lake, and @Seamus Haji.
“The CD represents the main styles that’ll happen this year. It’ll be much housier and leaning more to the groovy snares and rolling beats that are around at the moment, rather than the more minimal and chunky electro house grooves of recent years.” David Piccioni, Azuli
Follow Azuli on Facebook to get first hand info on the release.
Members of the Poker PR staff have gathered from around the country for their January catch up, we are now gathered in front of a nice and warm fire at the Hoxton Hotel ready for a good brainstorming session for 2010.
David and Stephen Dewaele, the brothers behind @Soulwax and @2manydjs, have announced that they will launch a new Radio Soulwax website.
The new site will operate as an online radio station, playing a collection of mixes put together by the pair. David explained to 6music: “We’re making 24 compilations that will rotate. Each hour is themed in a way and they are going to rotate in such a way that you would never hear the same thing twice. We will launch it as an online radio station so people could have it for free.
The ‘As Heard On Radio Soulwax’ series has always been a Poker PR favourite, with ‘Part 2’ being the standout. Any artist who can seamlessly mash up Dolly Parton into Rӧyksopp is a winner in our book. We, for one, shall be tuning in.
Now in its 25th year, the Miami Winter Music Conference (WMC) is the biggest electronic music gathering on the planet.
Running from 23-27 March on Miami Beach, Florida, the event will take over the city as numerous venues and hotels provide home for the conference.
From workshops, seminars, panels, exhibits, demo listening, DJ spin offs and VJ challenges, the 2010 program reflects the current climate of the industry. Topics include innovation in DJ & production technology, new media, and club culture.
Event wise, the conference hosts the biggest parties around. The Shelborne Beach Sessions runs 23-28 Mar with highlights of Josh Wink’s 15 Years Ovum label party, plus appearances from techno legends Sasha, Luciano and Loco Dice over several nights.
The WMC’s official closing party Ultra Music Festival runs over two days and will feature the likes of Tiesto, Carl Cox, Deadmau5 and Faithless.
Last year’s WMC was attended by 1,910 artists and DJs, 3,228 industry delegates from a sum of 62 countries. Over 500 events ran across 5 days with a total of 52 industry panels, seminars and workshops.
For ticket, travel & accommodation info visit www.wintermusicconference.com
Poker partner, Data Transmission reaches the ripe old age of 2 this February and they will be celebrating with a massive party with a fantastic line up of DJ’s.
They will be hosting their birthday at Cable London, on Thursday 4th February, where they will be taking over room 2 as part of Bedrock Benefit – John Digweed’s first UK gig of 2010 and a big charity fundraiser.
In the main room John is joined by Nic Fanciulli, while in room 2, Data Transmission have got the impresive line-up of Freerange Recordss boss Jimpster, Jim Rivers and Matt Tolfrey, alongside Data Transmissions very own Ben Gomori, Grahame Farmer and Mark Batch.
You have to register for tickets at www.locknloadevents.com/bedrockbenefit/, with a lottery system allocating a pair of tickets to each lucky winner. Entry is free, but you must give a donation to Macmillan Cancer Support on the door (£5 before 11, £8 after).
Poker PR would like to be the among the first to wish Data Transmission a very happy birthday, keep up the good work and good luck with this, worthwhile, event.
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